Nike commercial - Rise and shine

Negli ultimi anni Nike ha sfornato dei meravigliosi video motivazionali dedicati agli sportivi.
Tra tutti trovo che questo sia in assoluto il più bello e veritiero.
Un grande applauso a Nike per ricordare che se si è fatta quella scelta c'è un motivo e che freddo, buio, pioggia, sonno sono solo scuse e che c'è sempre quel qualcosa in più che è possibile fare.

Rise and shine.
6am and your hand can’t make it to the alarm clock before the voices in your head start telling you that it’s too early, too dark, and too cold to get out of a bed. Aching muscles lie still in rebellion, pretending not to hear your brain commanding them to move. A legion of voices are shouting their unanimous permission for you to hit the snooze button and go back to dreamland, but you didn’t ask their opinion. The voice you’ve chosen to listen to is one of defiance.
A voice that’s says there was a reason you set that alarm in the first place.
So sit up, put your feet on the floor, and don’t look back because we’ve got work to do.
Welcome The Grind!
For what is each day but a series of conflicts between the right way and the easy way, 10.000 streams fan out like a river delta before you each one promising the path of least resistance.
Thing is, you’re headed upstream.
And when you make that choice, when you decide to turn your back on what’s comfortable and what’s safe and what some would call “common sense”, well that’s day 1.
From there it only gets tougher.
So just make sure this is something you want.
Because the easy way out will always be there, ready to wash you away, all you have to do is pick up your feet.
But you aren’t going to are you? With each step comes the decision to take another.
You’re on your way now But this is no time to dwell on how far you’ve come.
You’re in a fight against an opponent you can’t see.
Oh but you can feel him on your heels can’t you?
Feel him breathing down your neck You know what that is?
That’s you…
Your fears, your doubts and insecurities all lined up like a firing squad ready to shoot you out of the sky.
But don’t lose heart while they aren’t easily defeated, they are far from invincible.
Remember this is The Grind.
The Battle Royale between you and your mind, your body and the devil on your shoulder who’s telling you that this is just a game, this is just a waste of time, your opponents are stronger than you.
Drown out the voice of uncertainty with the sound of your own heartbeat.
Burn away yourself doubt with the fire that’s beneath you.
Remember what you’re fighting for.
And never forget that momentum is a cruel mistress. She can turn on a dime with the smallest mistake. She is ever searching for that weak place in your armor. That one tiny thing you forgot to prepare for So as long as the devil is hiding the details, the question remains,”is that all you got?”, “are you sure?”
And when the answer is “yes”. That you’ve done all you can to prepare yourself for battle then it’s time to go forth and boldly face your enemy, the enemy within
Only now you must take that fight into the open, into hostile territory
You’re a lion in a field of lions
All hunting the same elusive prey with a desperate starvation that says victory is the only thing that can keep you alive.
So believe that voice that says “you CAN run a little faster” and that “you CAN throw a little harder” and that, for you, the laws of physics are merely a suggestion.
Luck is the last dying wish for those who wanna belive thet winning can happen by accident, sweat on the other hand is for those who know it's a choise, so decide now because destiny waits for no man.
And when your time comes and a thousand different voices are trying to tell you you're not ready for it listen instead for that lone voice in decent the ona that says you are ready, "you are prepared", it's all up to you now.
So rise and shine.